Insights
Insights
Ideas, observations and practical thinking around branding, design and digital experiences.
Brand Identity Trends 2026: What’s Worth Following (and What Isn’t)
Adaptive systems, expressive type and a pull toward human craft are shaping identity design in 2026. Here is what is worth acting on, and what to leave to the headlines.
Color in 2026: Cloud Dancer, Earthy Neutrals and How to Build a Palette That Lasts
Pantone chose a white for 2026 and designers are leaning toward grounded, earthy palettes. Here is what that means for your brand colors, and how to build a palette that outlasts a trend.
How a Logo Is Designed: Our Step-by-Step Process
A logo looks simple, but the thinking behind it is not. Here is how a logo moves from the first question to final files, and what logos need to do in 2026.
Refresh, Rebrand or Rename? What 2026’s Identity Changes Teach Us
Not every business needs the same depth of change. A look at 2026’s identity updates and how to decide between a refresh, a rebrand and a rename.
