Branding
Ideas, observations and practical thinking around branding, design and digital experiences.
Brand Identity Trends 2026: What’s Worth Following (and What Isn’t)
Adaptive systems, expressive type and a pull toward human craft are shaping identity design in 2026. Here is what is worth acting on, and what to leave to the headlines.
Refresh, Rebrand or Rename? What 2026’s Identity Changes Teach Us
Not every business needs the same depth of change. A look at 2026’s identity updates and how to decide between a refresh, a rebrand and a rename.
