Design
Ideas, observations and practical thinking around branding, design and digital experiences.
Color in 2026: Cloud Dancer, Earthy Neutrals and How to Build a Palette That Lasts
Pantone chose a white for 2026 and designers are leaning toward grounded, earthy palettes. Here is what that means for your brand colors, and how to build a palette that outlasts a trend.
How a Logo Is Designed: Our Step-by-Step Process
A logo looks simple, but the thinking behind it is not. Here is how a logo moves from the first question to final files, and what logos need to do in 2026.
