Case study

Panna

Industry

Year

Live website

Panna jewellery logo with the tagline Beyond the Shine over a dark teal silhouette of a Jaipur palace

Brand identity and logo design for Panna, a jewellery brand inspired by Jaipur, the capital of India’s gemstone artistry.

About the brand: Panna is born from the vivid, historic heart of Jaipur, the capital of India’s gemstone artistry
Panna P monogram construction and the logo crafted into a diamond shape
Panna primary logo in teal and secondary logo in pink on soft backgrounds
Panna brand visuals: a model’s earring beside an arched view of a golden temple
Four black-and-white jewellery photographs labelled craftsmanship, tradition, timeless and elegance
Panna teal pattern strip with an open teal jewellery box
Panna open ring box and a pink gift box on dark teal fabric
Panna jewellery box with a pendant necklace beside a teal card carrying the logo
Close-up of a gold chain necklace with the Panna monogram on teal velvet
Panna oval hang tags in pink and teal with a QR code over a portrait
Panna brand booklet cover with the monogram, the words Pure Jaipur and a jewellery portrait
Panna Instagram profile and posts on a phone beside two brand tiles

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