Case study

IMRAYA

IMRAYA Arabic and English logo over Saudi desert dunes, brand identity cover

IMRAYA is a premium real estate development and investment brand based in Makkah Al-Mukarramah, Saudi Arabia. The identity is built around architectural clarity, trust and long-term value, using refined geometry, bilingual communication and a sophisticated visual system designed for property, corporate and investment applications.

IMRAYA brand identity overview with the logo in a sales centre lobby
IMRAYA moodboard of Najdi architecture, desert light and courtyard calm
IMRAYA logo concept: a pointed Islamic arch turned upside down becomes a petal
IMRAYA icon of eight arch petals forming an eight-point Islamic star
IMRAYA primary bilingual logo, Arabic first with the icon on the right
IMRAYA logo system with eight bilingual lockup variations
IMRAYA logo shown on Limestone, Obsidian, Clay and photography
IMRAYA colour palette: Obsidian Teal, Najd Sand, Riyadh Limestone, Diriyah Clay, Palm Sage
IMRAYA typography pairing Noto Kufi Arabic with Manrope
IMRAYA Gateway Lattice pattern inspired by mashrabiya screens
IMRAYA photography framed in arch windows
IMRAYA business cards with sand foil next to the print artwork
IMRAYA logo on a residential tower crown and community gate
IMRAYA wayfinding monolith in Obsidian Teal with a bronze icon
IMRAYA real estate sales brochure cover and spread
IMRAYA real estate website design with the arch window hero
IMRAYA thank you slide with a camel at sunset

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