Tushar Innovation

Case study

Soar

Category

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Services

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Industry

Year

Live website

Soar logo beside a woman in a blue jacket lit by a neon strip

Brand identity and logo design for Soar, “the place where marketing meets impact”.

Soar blue colour palette from light blue to midnight with the icon
Hand sketching the Soar logo on paper with grid construction lines
Soar presentation on a large stage screen reading “The place where marketing meets impact”
Soar business card on white slats
Soar illuminated sign on a concrete wall beside a blue-toned portrait with the logo
Soar blue hoodie with the logo worn in front of a white ladder
Soar blue tote bag carried by a person in a dark hooded jacket
Soar lightbox poster in a transit hall beside a portrait of a woman looking up

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