Tushar Innovation

Case study

Ultimate Smile

Category

Services

Industry

Year

Live website

Blue duotone photo of a dental patient with a dentist’s mirror, opening the Ultimate Smile brand

Ultimate Smile is a dental brand identity designed to make healthcare feel modern, approachable and positive. The logo combines a tooth form with a smile, while the teal and navy palette balances professional trust with a friendly and reassuring personality.

Logo concept: a tooth plus a smile curve forming the Ultimate Smile mark
Ultimate Smile tooth-and-smile logo mark in teal on white
Ultimate Smile typography in Nexa Bold with the navy and teal colour palette
Ultimate Smile logo on navy, white and teal backgrounds
Ultimate Smile wave pattern in navy and teal
Smiling young woman beside the Ultimate Smile logo on a teal wave pattern
Ultimate Smile letterhead and clipboard stationery in navy and teal
Blue duotone photo of a dentist treating a young child, used in the Ultimate Smile brand
“Just smile” tagline with a curved smile on a navy background
Ultimate Smile navy t-shirt with the logo on a teal wave pattern
Ultimate Smile shopping bag and a round illuminated clinic sign
Ultimate Smile logo above a “Just smile” billboard with a smiling woman
White tooth-and-smile icon on a navy background
Checkerboard pattern of tooth icons in navy, teal and white

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