Case study

Noti

Industry

Year

Live website

Noti logo in white over a woman in an orange suit inside a glowing orange sphere

Noti is an artificial intelligence brand identity designed around intelligent communication, connectivity and intuitive digital experiences. The bold orange-red palette, connected visual language and futuristic imagery create a digital-first identity that feels expressive, intelligent and human.

Noti logo breakdown diagram: simplicity, communication, identity and connection around the orange mark
Noti colour palette of scarlet, candy, beige and raisin black beside a woman in a VR headset
Noti AI social profile and app icon on a smartphone screen
Noti billboard reading “Meet the AI that feels like instinct” in a dark hall
Noti business cards in black and red on a perforated dark surface
Noti poster in a subway carriage reading “Beyond Logic. Powered by emotions.”
Noti website on a laptop showing a red-haired woman and the headline “Beyond Logic. Powered by Emotions.”
Noti app icon on a smartwatch resting on a bar

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